The Prince's Trust is a bit of a British institution. The charity works with young people to help them get ahead in life - offering courses, grants and advice, generally helping young people to reach their full potential, regardless of their circumstances.
Makeup artist Karen Alder has created a beautiful, easy to wear red lipstick, TRUST, on sale in April, with all proceeds (less VAT) going directly to the Prince's Trust. Alder, an established artist who has worked with Kylie amongst others, got her start in the industry thanks to support from the Trust.
The lipstick itself is presented in a clean, white plastic case emblazoned with the word "trust" in matching true red. The colour is a neutral toned red - cool, clean and classic, I'd expect this shade to be totally wearable by all skintones.
The lipstick is medium pigmented, with a couple of passes over the lips needed to get a truly opaque, bright finish - a single layer gives you a soft, rosy red look. The shade is fantastic - a step away from the usual deep or cherry reds I usually wear, it's summery, fresh, and topped off with a bit of gloss would be wonderfully juicy.
The satin finish looks modern and fresh, and the formula is pretty good too; it lasts a few hours on the lips, and whilst it does dry out towards the end of the wear time, it's certainly not the worst semi-matte lipstick I've tried. This would be a great addition to any lipstick lover's wardrobe.
TRUST lipstick goes on sale from the 2nd April, and will cost a mere £8. It will be sold exclusively via QVC, both online via the QVC UK website, and through some dedicated slots on TV - look out for Karen Alder (and a few celebrity endorsers) popping up with red lip tips.