Urban Decay's latest lip glosses, Lip Junkie, are non-sticky, ultra-shiny glosses which promise to plump the lips long term, with a 40% increase in volume promised when used daily for a month. I don't know about you, but I rarely wear the same gloss/lipstick two days running, so I can't see myself managing to use it every day for a month... but hey. As with most lip plumping glosses, there's a tiny amount of tingle when you apply this, but a lot less than some of the more hardcore plumping glosses released in the past few years.
This shade, Wallflower, is a gorgeously creamy neutral which is just fantastic paired with a strong eye. The gloss itself isn't sheer, but not fully opaque, providing enough colour to give an even, smooth finish, but not so much that it looks too heavy. One of my favourite things about this gloss is the minty sweet scent - which corresponds to a gloriously sweet taste. I can't help licking my lips when I wear this!
The packaging of the Lip Junkie glosses is also pretty great, with the squeezy tube being soft and yielding enough to be easy to use, but not so flexible that you overapply. The slanted applicator is perfectly shaped to apply the gloss, too.
Available at Debenhams, Boots, and online via BeautyBay.com, Lip Junkie glosses cost £13 each.
Disclosure: PR sample