This is Lord and Berry's Vogue Matte Velvet lipstick, in the shade Cupid. It's a gorgeous, rich red shade which looks like it'd be pretty universally flattering. Vogue Matte Velvet lipsticks are intended to be a modern, wearable way of wearing a matte lip, with the emphasis on great pigmentation and comfortable wear. The pigmentation is indeed pretty fantastic - this is two swipes across the lips - but I'm not convinced about the comfort level. I've found that this lipstick does dry out quite quickly on my lips, generally within a couple of hours - which isn't quite as good as my favourite matte by Lipstick Queen.
On the upside, the Lord and Berry lipstick comes in at around £10 - much more affordable than the Lipstick Queen range, which are around £17. For the price, it's a decent matte lipstick, and if you're experimenting with the look, well worth a try.
If you'd like to try this lipstick for yourself, you'll find it at ASOS, where it costs £9.95 and is available in a few more shades.
Disclosure: press sample