Monday, 21 February 2011

Swatches: Urban Decay 24/7 Glide On Eyeliner 15 Year Anniversary Collection

Disclosure: PR sample

Urban Decay's 24/7 Glide On liners have become a bit of a cult hit since they were launched.  Ultra creamy to apply, they last beautifully once set.  In celebration of the brand's fifteen year anniversary, Urban Decay have released this set of fifteen eyeliners in a rainbow of colours, including several exclusives (marked with * in the swatches below).

Left to right: Midnight Cowboy*, Baked, Corrupt*, Bourbon

Midnight Cowboy is a beautifully shimmery champagne colour which is perfect for adding a highlight to the inner corners of the eyes, or under the eyes to give a more bright-eyed, awake look.  Baked has an incredible metallic shine to it, just like the corresponding shade of eyeshadow.  Corrupt and Bourbon are excellent deep, shimmery browns which I'm sure would become a staple part of any makeup bag.

Left to right: Stray Dog*, Stash, Mildew, Perversion*

Stray Dog, whilst still a very usable brown, has a slightly blue-green flash to it.  Stash has the same metallic sheen as Baked, but in very pretty green-gold.  Mildew is mid-green, and has a similar metallic sheen, but less so than Stash and Baked - it's a little more subtle.  Perversion - one of the exclusives in this set - is the deepest, truest black I have ever seen.  

Left to right: Electric, Binge, Ransom, Asphyxia*

Electric has a gorgeous shimmer to it, and very high pigmentation.  Binge, a deep sparkly blue, isn't quite as well pigmented as the other shades in the box - and this is true for Ransom and Asphyxia too.  Ransom is a mid purple with a dark purple/blue sparkle - very pretty, but less pigmented than I'd like.  I'm almost happy to forgive Asphyxia for being so sheer - the pink base colour is very subtle, but the amazing blue/turquoise flash makes this colour very eyecatching close up.

Left to right: Rockstar, Uzi*, Zero, Perversion*

Rockstar, a deep plum with a little bit of a shine to it, is probably my favourite out of the whole collection - richly pigmented, it's a gorgeous shade for a subtle bit of definition that provides a break from black and brown.  Uzi is also gorgeous - a mid silver with plenty of sparkle.  Shown here, Zero (which is black) looks positively puny next to Perversion.

The good news is that even though some of the shades are less pigmented than you'd hope (Binge and Asphyxia, I'm looking at you), all fifteen shades are both beautiful and usable.  If you're looking to expand your eyeliner collection very quickly with some great quality liners - this is a great way to do it.  For those of us who already have a fair few liners, this kit is likely to contain a fair number of duplicates, shade wise.  With the set costing a whopping £60, this isn't likely to be an impulse purchase for anyone.  Working out at £4 a shade, though, this set represents good value overall, even if it is a bit of an upfront investment.  

If you're tempted by fifteen gorgeous liners - you'll find the set at Debenhams both online and in-store right now, with other retailers such as HoF getting them from March 1st.  What do you think?  Worth it or too much to pay?  Let us know in the comments!


  1. i love love love these, i have them and over the last couple of weeks ive picked up a couple of palettes too, im a proper UD junkie now.

  2. I want it, I really do - but I can't justify £60 on eyeliners, really.

  3. I'm so jealous of you right now! I reeeaaallly want this set. Think i'm gonna ask my bf nicely to get it for my birthday at the end of March. I won't need to buy another liner for aaaaages, just like i haven't bought a single neutral shadow since i got he Naked palette in September. Good investments i say :D

    Fab post, as ever.

    Jo xoxo

    My little blog...

  4. I'd love this, but I never wear coloured eyeliners so really can't justify buying it to just have in my collection! :( x

  5. I have one hiding in my wardrobe for my birthday present. It's killing me knowing it's there and I can't open it yet! Thankfully I onyl have to wait another month.

  6. they look amazing but i have decided not to splash on they as 99% of the time i wear my black one anyway!

    Thankyou for the swatches tho...they do look very pretty!!

  7. I've ordered this and I'm just waiting to get my greedy mitts on the set. I love Urban Decay and don't have a great selection of liners, particularly pencils and coloured versions so it was a no brainer for me.

  8. For someone like me who hardly has any makeup, this set would be a good place to start. I swatched it in House of Fraser, Nottingham (they must have got it earlier than expected) and the liners stayed on my hand all day. £60 is a lot in one go but when you break it down it is good value.

  9. I got this as a 30th birthday present and it's amazing! Perversion is the truest black ever and it just looks so good on. :)


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