Now... a short while after IMATS I was reviewing some of the OCC posts we'd made in the last year. And I found a post I'd written containing swatches of two Lip Tars I'd bought and not really liked. One was Plum (which was suspiciously grey) and one was.... Demure. This is the photo from last year:
Even taking lighting differences into account, the two photos are worlds apart. I did actually mention at IMATS that I thought that Demure looked a bit different than I'd seen online, and I was told that last year's Demure may not be the same shade as this year's Demure. So... I'm not really sure how consistent the colours are between batches. Anyway - worth keeping in mind if you buy online!