Friday, 7 January 2011

Review: Awapuhi Wild Ginger Keratin Cream Rinse

Disclosure: PR sample

Hair megabrand Paul Mitchell recently launched Awapuhi Wild Ginger, a new range with lashings of wild ginger extract and a complex claiming to be virtually identical to the keratin found in the hair.  This is a very sleek range with it's glossy, sophisticated black packaging, and subtle scent - no overly strong, synthetic ginger present here, just a gentle whiff of spice.  In keeping with recent haircare trends, this range contains no sulphates, and most products are silicone free too.

I recently tried out a bottle of Keratin Cream Rinse, described as a rich, detangling conditioner which repairs damage, effectively detangles, and prevents static and frizz.  The first thing that surprised me about the product was the texture.  When I see the words "rich" and "repair" attributed to a conditioner, I immediately start expecting something thick and unctuous.  Keratin Cream Rinse is definitely not thick - the texture is akin to double cream; not overly watery, but undoubtedly fluid.

Despite this unexpected thinness, it has a surprising amount of slip, particularly for a silicone free product.  A reasonable sized puddle in my palm was enough to effectively detangle my hair - which is no mean feat, given that I never, ever brush it.  Granted, I did need to work the conditioner through my hair for about five minutes to untangle the most stubborn knots, but I was pleasantly surprised to find that such a light, thin conditioner could detangle my hair at all.

Since giving up shampoo, my hair is no longer as dry or damaged as it used to be, so I can't really comment on the damage repair claims.  That said, this creamy conditioner did leave my hair feeling incredibly soft and shiny, at especially impressive levels for something so light.  And indeed, that lightness is the key to this product: it's an effective detangler, adds shine and softness, and doesn't weigh the hair down at all.  If you were to suffer from tangly fine hair, you'd probably do pretty well with this product.

This kind of performance, unsurprisingly, comes at a bit of a price - a 100ml bottle will cost you £7.95, with a 250ml bottle costing £17.95.  Compared to say, Kerastase, who are pretty close to the upper limit of luxe haircare (for me at least), this is still fairly reasonable, but it's still not exactly cheap.  Given the uniqueness of the product, though, I wouldn't hesitate to recommend this to anyone who suffers from tangles, and doesn't want to resort to overly thick and heavy conditioners.

If you'd like to try this out for yourself, you'll find stockist details at the Paul Mitchell website or by calling 0845 659 0012.

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