Friday, 28 January 2011

Cult Beauty pop up shop now at Selfridges

Disclosure - goody bags received from Cult Beauty at the launch. Cult Beauty is part of Handpicked Media. 

Cult Beauty's new pop-up shop launched in Selfridges, Oxford St. yesterday evening.

For those not familiar with the site, Cult Beauty is an online retailer-cum-blogazine selling some of the best and most effective beauty products sourced from around the world. One of the nicest things about Cult is that "best" doesn't always mean "most expensive". Some of their most desirable products are refreshingly low in price, like Tara Smith's haircare range (shampoos and conditioners costing £5.50) or Lucas Papaw ointment (£4.50 for 25g).

The pop-up shop in Selfridges will run from now until Monday 31 Jan, and is located in the beauty hall on the ground floor. You won't find the full Cult Beauty range there, but there is a substantial range of hero products selected by founders Jess and Alexia, including the Tara Smith and Lucas Papaw mentioned above, Strange Beautiful nail polishes, Belmacz and Face Atelier cosmetics, Rahua haircare and Immupure skincare. There will also be the chance to meet and learn from some of Cult Beauty's panel of beauty experts who will be in attendance for the duration.

If you get the chance to pop down this weekend, do. It's a great opportunity to get your hands on some superb beauty products not usually available at bricks and mortar shops in the UK. If you need more incentive, check out this offer of a free gift at the shop when you sign up to the Cult Beauty newsletter.

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