CoverFX is a Canadian brand, new to our shores via House of Fraser. Rather unusually, they are entirely focussed on base products: the range is made up of primers, foundations, concealers, powders, and bronzers. Created as a result of working with people with skin conditions, the brand aims to bring a range of coverage densities from light to very heavy, with as natural a finish as possible.
In amongst the press releases we received were some quite startling photos of people who had been taught how to apply CoverFX products to disguise skin conditions such as acne or rosacea. They are, quite frankly, staggering. It's images like this that remind me that the few spots I get in the average month aren't so bad. They also remind me that makeup has a place outside of enhancement and artistry; for some people, it enables them to blend into a crowd where previously their skin had attracted stares.
Anyhow - on to the main part of my review. I was given a tube of Natural FX Water Based Liquid Foundation, which is a medium coverage liquid foundation. Despite not being the heaviest coverage product available, it's still billed as capable of disguising acne, redness, under eye circles, bruising and even tattoos. I don't have any particularly bad skin conditions that need disguising (nor do I have any tattoos), so what I'm mostly looking for from the foundation is evenness, and coverage of my slightly red cheeks and spot scars.
The foundation itself, despite being water based, feels rather thick and heavy. Unlike many formulations, it doesn't have that ultra spreadable silicone based texture, and as such if you try to rub a glob across the face, you'll find that you end up with a bit of a mess. This really needs to be applied on top of something emollient and moist to give a helping hand with blending. I've been applying it by dotting it across my face with my fingertips, and then gently blending out.
Once applied, the foundation provides very good coverage even with the small amount of product shown above. The finish isn't entirely matte, but retains a slight sheen that looks pretty natural. So how does it look?
The slight redness in my cheeks, as well as my lovely red spot scars, are effectively covered. The small amount I blended over my under eyes has also taken the edge off my dark circles, although I definitely need a little bit of concealer and powder to truly hide them. My skin looks more even, and indeed, not obviously made up. I've achieved this level of coverage with a relatively small amount of foundation; using a bit more would provide even more coverage.
I'm pretty impressed with the coverage and the natural finish of this foundation. It also lasts very well, sticking to the skin effectively and not budging when I get a little
sweaty glowy on the Underground in the mornings. That said, this is not a light foundation - despite being water based, it feels quite heavy, and I was concious that I was wearing it.
At £35 for a 30ml tube, this is an expensive foundation. Given the amount I've needed to use, however, I would imagine it will be lasting me for a good few months yet. Ultimately - if you have a skin condition, or require heavy coverage, CoverFX is a brand you should definitely investigate. With a wide shade range spanning cool, warm, and neutral undertones, and including 34 shades, it's likely that you'll find something that's a good match for your skintone with CoverFX.
If you'd like to try this foundation for yourself, you can find it in House of Fraser stores - I went along to the Oxford Street store to get my skintone matched. You can also buy online, although obviously it's well worth to visit the counters to get the best match.