Now Penhaligon's is having a go too - five branded and scented taxis will be patrolling the city, with the drivers trained to offer advice on Penhaligon's fragrances. During their journey, passengers will be entertained with the latest marketing campaign from the brand whilst enjoying air scented with five classic scents, and will receive a 10% off voucher when they reach their destination. The cost of a trip is the same as any normal black cab; the benefits are the scented air, cabbies who can talk fragrance instead of football, and the discount voucher on the receipt.
Sounds like an interesting way to make a taxi journey more pleasant, if you're lucky enough to spot one. Wonder who'll be embracing the black cab as a marketing tool next?