Monday, 19 July 2010

Edward Bess - Prince of Lipstick

The name "Edward Bess" has been a by-word for quality and desirability on the beauty circuit for some time now. His range of uber-classy neutrals was available in the US only until last week, when beloved online shopping boutique Zuneta.com launched the range on the UK market
Painfully exclusive, with premium packaging and prices to match, the line is concise and to the point - a handful of classic shades for lips, eyes and cheeks, along with some essential tools. It's a "can't go wrong" colour wardrobe, but it's anything but ordinary - sumptuous textures and finishes ensure that each piece stands out. My favourite item so far is the Ultra Luminous Eyeshadow in 'Intimate', a shimmery light greenish taupe that's both complex and subtle. (And an eye-watering £22.) Shown here as part of the Private Eye collection (an even more eye-watering £175). 'Intimate' is second from the right.


(Blurry) swatch:

We were lucky enough to be introduced to the range and its creator at Zuneta's launch event, held in central London last week. Bess himself is famously beautiful, with long flowing hair, perfect bone structure and a quiet, charming manner. He has a courtly Southern accent and semi-formal style - dressed in a suit with an open necked shirt, he was full of modest enthusiasm and interest, mingling and conversing with everyone at the launch. His presence, along with the Victorian-esque decor of the venue, gave the whole proceeding an air of timeless class - something that seems central to the brand and to Bess' aesthetic ideals. Here's a picture of me and Edward - I don't look great here but you can see what I mean about his appearance!


He demonstrated the products on a willing model (London Makeup Girl, already a big fan), and as we watched him at work, his sense of focus and passion for the range and its purpose shone through. I felt that despite his 24 years and his gentle manner, he was full of determination and confidence - perhaps not surprising, given that he has made his name at such an early age.


Each attendee was given a lipstick from the range to try out - Secret Desire, a creamy mid toned nude. It's a good example of the "can't go wrong" quality of the range - road testing in the pub afterwards showed that it suits pretty much anyone. Here it is on me:


Edward Bess cosmetics are available in the UK exclusively from Zuneta, and in the US from Bergdorf Goodman in NYC. Learn more about the brand (and the man) at www.edwardbess.com.

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