We received Paris and Milan to check out, and I've been wearing them (one on each hand, high-school style) for the past few days. Like all Nails Inc polishes I've tried, the wear is outstanding, application is easy and satisfying and the colours are rich and deep. The same is true of London, which I picked up for myself in Boots. I don't even like Diet Coke, but I saw Get Lippie wearing it when I last saw her and it's too good a colour to pass up for less than £2.
Which brings me to my one misgiving. I think Nails Inc make great products, but I worry slightly about their current penchant for giveaways. First on the front of magazines (most recently 3 exclusive colours for InStyle's June edition) and now with soft drinks. These polishes are supposed to be worth £10.50 a bottle - but how seriously can you take that price bracket when they're literally giving away full size products en masse, on a regular basis?
It's basic psychology - if you put two things together, and do it enough times, you get an association. Your brand becomes synonymous with free things. "£10.50?" says your consumer, "for something that comes free with a soft drink? I don't think so."
I Just hope Nails Inc haven't walked so far down the giveaway path that they can't find their way back again.
I picked up london the other day but when I went and opened it it snapped and leaked every where all over my clothes and floor, I took it back and they swapped it, There was a fault with the bottle I picked up!
ReplyDeletehttp://cosmeticsmile-x.blogspot.com
Nicola-x, that's such bad luck! I hope nothing was damaged beyond repair. I'm glad they swapped it for you though.
ReplyDeleteI know what you mean about their giveaways (I've also picked them up with Glamour before) but although I love Nails Inc polishes and have 26 of them, I never pay full price for them. I've bought sets on offer on their website, sets from QVC and a Nails Inc pot luck goodie bag so I associate them with bargains but still quality products so maybe that's the angle they're going for?
ReplyDeleteI do like Nails Inc but can't quite bring myself to pay £10.50 for them. Given that they have so many offers on the website, sets etc., I'm not sure the company itself even thinks they are worth £10.50, after all this is more than OPI, Essie and similar competitors.
ReplyDeletehttp://missyellieuk.blogspot.com
I can't imagine ever paying the full retail price for Nails Inc. Even on QVC I've bought sets of 5 for only around £20.
ReplyDeleteIf they didn't have giveaways, I don't think I would ever use (or purchase) Nails Inc polishes. I think £10.50 a bottle is too much, especially when OPI is much cheaper and superior in my opinion.
ReplyDeleteI have to agree with une tasse, personally OPI is the best ever, lets be real.
ReplyDeletehttp://www.wandesworld.com
Interesting opinions everyone, thank you. It sounds like they're already getting known as a "don't pay full price" brand even without the giveaways. I've never paid full price either.
ReplyDeleteI have to disagree about OPI though - I actually prefer Nails Inc, although I know I'm in the minority there.
Sooo Many businesses are doing giveaways or really big discounts recently - take a look at http://www.dealromeo.co.uk. Health and Beauty galore all with around 60% off :-)
ReplyDeleteWell I'm the eedjit who has paid full price for Nails Inc in the past - Belgrave Place, which I still love.
ReplyDeleteI completely agree with you - although I think that the Nails Inc creams are comparable quality with OPI (which are £10 a bottle in Selfridges now) I would have a hard time paying full price now because of all the giveaways and promos. How much of my £10.50 is going to fund giveaways?
I know this isn't rational, as a brand might advertise instead, and a (large) proportion of the purchase price could go to that, but I think this type of promotion does devalue the product. Why would you buy Nails Inc when it'll be given away again in all likelihood?